Creative Marketing for Film, Television & Live Production
Watt Social is an entertainment marketing and creative agency specialising in film, television and live production.
We close the marketing loop between producers, distributors and exhibitors — capturing marketing content with the audience in mind, long before a title reaches the screen.
Previous Titles
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Sony Pictures
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Sony Pictures
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Sony Pictures & Netflix
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Made Up Stories
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Umbrella Entertainment
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Umbrella Entertainment & Sanctuary Pictures
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Maslow Entertainment & Umbrella Entertainment
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Made Up Stories
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Wooden Horse
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Made Up Stories, Stan Australia
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Stan Australia
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Stan Australia
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Transmission Films
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Hustle Media
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Maslow Entertainment
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Curio Pictures, Channel 10
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Ahi Films
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Universal Pictures, Maslow Entertainment
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Stan Australia
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Stan Australia
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Stan Australia
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Stan Australia
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Stan Australia
Watt Social works with producers, distributors and exhibitors across the entire lifecycle of a title - from pre-production and on-set capture through to release.
Bringing together audience strategy, social-first creative, content production and campaign management, we create work designed for how audiences discover, engage with and share entertainment today.
With experience spanning production, distribution and exhibition, Watt Social understands both sides of the screen - maximising access to cast, crew, locations and key production moments to create compelling content that builds audiences long before the traditional marketing campaign begins.
Our Capabilities;
Unit Social & On-Set Content Production
Film & Television Social Media Marketing
Audience Strategy & Development
Social-First Creative & Content Strategy
Talent, EPK & Behind-the-Scenes Content Capture
Premiere & Talent Tour Coverage
Organic Social Media Campaign Management
Paid Social & Digital Media
Platform strategy and Optimisation
Rachel Watt
Managing Director & Producer
Digital Content
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Ideation, creative development and co-production of digitally native assets to support the promotional period of A Stan Original Series Bump, season two.
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Co - Ideation and management of TikTok star Millie Ford’s cameo in Season 2 of A Stan Original Season, Bump.
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Ideation, creative development and co-production of digitally native assets to support the promotional period of A Stan Original Series Wolf Like Me.
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Ideation, creative development, management and co-production of digitally native assets to support the promotional period of Cartoon Network’s Animated Series, Victor and Valentino.
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Co -creative development and campaign management of digital stunt, Star Wars: The Force Awakens Mannequin Challenge.
Live Coverage
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Edit and creative output of Baz Lurhman’s behind-the-scenes premiere journey for feature film, Elvis.
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Real time premiere coverage of Roald Dahl's Matilda The Musical for Netflix and Event Cinemas.
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Real time social media coverage of Stan’s attendance to the 2021 ACCTA Red Carpet.
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Real time social media coverage of A Stan Original Series RuPaul’s Drag Race Down Under premiere at the Sydney Opera House.
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Real time social media coverage of A Stan Original Series RuPaul’s Drag Race Down Under activation across the 2021 Sydney Gay and Lesbian Mardi Gras.
VR & AR
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Creative ideation and management of Virtual Reality activation ‘Jump Into Mont Macabre’ for Cartoon Network’s Animated Series, Victor and Valentino. This activation was nominated for a 2019 UK Promax Award for best social campaign.
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Ideation, creative and campaign management of A Stan Original Series Bump, Season 2 Augmented Reality filter.
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Ideation, creative and campaign management of A Stan Original Series RuPaul’s Drag Race Down Under, Augmented Reality filter.