Creative Marketing for Film, Television & Live Production

Watt Social is an entertainment marketing and social agency specialising in film, television and live production.

We close the marketing loop between producers, distributors and exhibitors — developing content with the audience in mind, long before a title reaches the screen.

Selected Work

  • Anaconda: Unit Social, creative development and on-set content production by Watt Social

    Sony Pictures

  • I Know What You Did Last Summer: Unit Social, creative development and on-set content production by Watt Social

    Sony Pictures

  • Thrash: Unit Social, creative development and on-set content production by Watt Social

    Sony Pictures & Netflix

  • Strife: Unit Social, creative development and on-set content production by Watt Social

    Made Up Stories

  • We Bury The Dead: Unit Social, creative development and on-set content production by Watt Social

    Umbrella Entertainment

  • Penny Lane is Dead:: Unit Social, creative development and on-set content production by Watt Social

    Umbrella Entertainment & Sanctuary Pictures

  • Talk To Me: Unit Social, creative development and on-set content production by Watt Social

    Maslow Entertainment & Umbrella Entertainment

  • Addition: Theatrical release social marketing, influencer management and creative development and on-set content production by Watt Social

    Made Up Stories

  • Mother & Son: Unit Social, creative development and on-set content production by Watt Social

    Wooden Horse

  • Wolf Like Me: Unit Social, creative development and on-set content production by Watt Social

    Made Up Stories, Stan Australia

  • RuPaul's Drag Race Down Under: Unit Social, creative development and on-set content production by Rachel Watt - Watt Social

    Stan Australia

  • : Unit Social, creative development and on-set content production by Rachel Watt - Watt Social

    Stan Australia

  • Spit: Unit Social, creative development and on-set content production by Watt Social

    Transmission Films

  • Poster for a TikTok documentary series titled "Young Bloods" featuring a rugby player in a white and orange uniform, promoting youth sports and achievement.

    Hustle Media

  • The Way My Way: Theatrical social campaign, creative development and social campaign management by Watt Social

    Maslow Entertainment

  • Poster for the TV show 'Shark Tank' with five people standing, one woman in red in the center, and the show's title in large yellow letters.

    Curio Pictures, Channel 10

  • Stylebender: Theatrical social campaign, creative development and social campaign management by Watt Social

    Ahi Films

  • Lee Kernahagen: Theatrical social campaign, creative development and social campaign management by Watt Social

    Universal Pictures, Maslow Entertainment

  • Stan Australia

  • Stan Australia

  • : Unit Social, creative development and on-set content production by Rachel Watt - Watt Social

    Stan Australia

  • : Unit Social, creative development and on-set content production by Rachel Watt - Watt Social

    Stan Australia

  • : Unit Social, creative development and on-set content production by Rachel Watt - Watt Social

    Stan Australia

Watt Social works with producers, distributors and exhibitors across the entire lifecycle of a title - from pre-production and on-set capture through to release.

Bringing together audience strategy, social-first creative, content production and campaign management, we create work designed for how audiences discover, engage with and share entertainment today.

With experience spanning production, distribution and exhibition, Watt Social understands both sides of the screen - maximising access to cast, crew, locations and key production moments to create compelling content that builds audiences long before the traditional marketing campaign begins.

Our Capabilities

  • Unit Social & On-Set Content Production

  • Film & Television Social Media Marketing

  • Audience Strategy & Development

  • Creative Development & Social-First Content Strategy

  • Talent, EPK & Behind-the-Scenes Content Capture

  • Premiere & Talent Tour Coverage

  • Organic Social Media Campaign Management

  • Paid Social & Digital Media

  • Platform strategy and Optimisation

Rachel Watt, Founder and Managing Director of Australian entertainment marketing and creative agency, Watt Social.

Rachel Watt
Managing Director & Producer

Our Clients

Woman with blonde hair, glasses, and colorful patterned blouse shopping at a bookstore, looking confused or skeptical.

Digital Content

  • Watt Social was responsible for initiating and building Bruna Papandrea’s public facing brand profile ‘The Brunaverse’

    Best Friend Challenge

    Tropfest Coverage

    Strife Premiere BTS

  • Watt Social was responsible for developing, producing, all digital content related to Invisible Roadmap

    Invisible Roadmap

  • Contribution to Female Founder World’s podcast marketing by producing and editing podcast clips

    FFW - Celebrate Failure

  • Watt Social took on client Dan Hamill to manage his personal brand accounts across the launch of his brand new show, Spartacus: House of Ashur. To compliment PR efforts, Watt Social created a ‘Train Like’ video for Dan on behalf of Men’s Health.

    Men’s Health - Train Like Dan Hamill

  • Ideation, creative development and co-production of digitally native assets to support the promotional period of A Stan Original Series Bump, season two.

    Watch video

  • Co - Ideation and management of TikTok star Millie Ford’s cameo in Season 2 of A Stan Original Season, Bump.

    Read article
    Watch TikTok Content
    Watch TikTok Content

  • Ideation, creative development and co-production of digitally native assets to support the promotional period of A Stan Original Series Wolf Like Me.

    Watch video

  • Ideation, creative development, management and co-production of digitally native assets to support the promotional period of Cartoon Network’s Animated Series, Victor and Valentino.

    Watch video

  • Co -creative development and campaign management of digital stunt, Star Wars: The Force Awakens Mannequin Challenge.

    Watch video

    Read Pedestrian article

    Read Gizmodo article

Previous Work

Four individuals standing together in front of a decorative backdrop featuring jewelry and the Warner Bros. logo. They are dressed in fashionable attire, with some smiling and others with serious expressions.

Live Event Coverage

A cartoon skeleton with large blue and red ears, glowing green eyes, and a red symbol on its forehead, standing in a room with a dark, web-like ceiling.

VR, AR & Vertical Entertainment

  • Watt Social was responsible for developing and launching the episodes behind ‘Flex’ on behalf of Ronde Media. We were also responsible for developing supporting marketing material for each social platform.

    TikTok - POV: You Live in Bondi

    Marcus' New Tattoo - Part I

  • On behalf of Letterboxd, Paramount Pictures and Hello Agency, Watt Social was responsible for producing, filming and editing the following vox pops.

    True or False Asset

    Event Recap

  • Creative ideation and management of Virtual Reality activation ‘Jump Into Mont Macabre’ for Cartoon Network’s Animated Series, Victor and Valentino. This activation was nominated for a 2019 UK Promax Award for best social campaign.

    See nomination here

  • Ideation, creative and campaign management of A Stan Original Series Bump, Season 2 Augmented Reality filter.

    Read the Facebook case study

  • Ideation, creative and campaign management of A Stan Original Series RuPaul’s Drag Race Down Under, Augmented Reality filter.

    See Example Here